On Giving and Fundraising
Timeless Principles and Future Practices
What will stay the same. What will change. And how leaders can build with clarity, discipline, and trust as giving moves toward a trillion-dollar future.
Why this book now?
More giving. Fewer donors.
Total giving continues to grow, even as participation shifts. The landscape is changing in ways many organizations are not prepared for.
Technology is reshaping the tools.
AI, data, and digital platforms are transforming how fundraising works. But they do not change why people give.
The next era rewards discipline.
The organizations that succeed will be those that combine timeless principles with better systems, strategy, and execution.
The future is not tradition versus innovation.
It is tradition plus innovation.
The fundamentals of generosity endure. The methods must evolve.
Inside the book
Part I: Giving
Why giving keeps rising
Who gives and why
Wealth, age, and generational change
Where the money is going
Part II: Fundraising
The fundraising flywheel
Sharpening your value proposition
The role of leadership
Systems, operations, and cadence
About the authors
Greg Hagin and Ashutosh Nandeshwar bring decades of experience advising organizations across education, healthcare, faith, arts, and human services. Their work spans campaigns, strategic planning, feasibility studies, and major gift strategy.